Companies unveil best-in-class unionized labor members health insurance product backed by the power of Blue
Two leading healthcare companies, CareFirst of Maryland, Inc. (CareFirst) and Highmark Inc. (Highmark), announced a new collaboration and health insurance offering designed specifically for labor unions and members. The solution, Union Blue, is built on the value of Blue through access to affordable, high-quality care. It features a dedicated, high-touch labor staffed service center providing world-class coverage and specialized support to the labor market.
Independently, the two companies, which are independent licensees of the Blue Cross Blue Shield Association, already provide access to care to millions of Americans. CareFirst is a not-for-profit and the largest health insurer in Maryland, Washington, D.C. and Northern Virginia. The Pittsburgh, PA-based Highmark provides health insurance administration services across Pennsylvania, Western and Northeastern New York, West Virginia and Delaware.
Union Blue delivers a best-in-class healthcare administration experience that meets the unique needs of the men, women and families of labor. The new offering draws on CareFirst and Highmark’s deep experience in the labor market to establish a leadership role for Blues. The solution features a high-touch experience, committed service and data analytics that enable CareFirst and Highmark to generate deep insights about labor members’ needs, proactively manage their care, and help improve health outcomes.
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“The communities we serve are home to so many labor unions and union members,” said Brian D. Pieninck, President and CEO of CareFirst. “We’ve worked with Highmark to create a best-in-class solution, delivering access to care that addresses their needs and leads to healthier outcomes. Together, our 360° approach and service expertise with the labor population will ensure we meet individuals wherever they are on the health continuum. Union Blue provides simplicity and personalized care backed by the valuable national resources of Blue.”
“We’re excited to work with CareFirst to build a solution that draws on our deep experience and is tailored to the unique needs of this market,” said Deborah L. Rice-Johnson, president of Highmark and chief growth officer. “We’ve built a robust foundation of service and member experience for Union Blue to identify and manage a range of individual health conditions across a diverse population. As a result, we’re enabling multiple touchpoints for members to help lead to positive health outcomes.”
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Union Blue offers transformative health insurance administration services for the Labor marketplace including:
- Dedicated service to meet the targeted needs of labor unions and their members;
- Simplicity through national healthcare benefit products to improve the overall customer experience;
- Value of Blue benefits tapping nationally-recognized services at a local level with access to more than 1.7 million providers.
Union Blue, which will be available in the market in 2022, features enhanced member care services, including a team of nationwide service advocates and registered nurses to provide personalized, easy-to-understand assistance. This solution is supported by robust technology and an integrated data platform for seamless coordination and management of care across the continuum of members’ healthcare needs.
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