Centricity, a division of Bankers Financial Corporation, announced it would distribute its Tend home warranties through Bindable’s proprietary platform. With more than 40 years of retail, manufacturer, and building warranty experience, Centricity launched Tend as a new and modern approach to home warranty on February 10th, 2021, National Home Warranty Day. Bindable is an insurance technology leader for alternative distribution of insurance and protection products.
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“Given our insurance roots and desire to provide insurance agents with a means to bridge the coverage gap between homeowners’ insurance and wear and tear coverage, partnering with Bindable is a strategic relationship for us,” said Dawn Taylor, President of Centricity. “Bindable provides a leading platform to offer insurance products to their partners and Tend provides a new, modern approach to transparent and generous home warranty coverage. It’s a perfect match.”
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“We were looking for a home warranty partner and impressed by the simplicity and straight-forward coverage Tend offers,” said Jocelyn Getson, Chief Growth Officer, at Bindable. “We realized it would fit the needs of our agents and customers to provide wear and tear protection to homeowners that most P&C policies do not. We are excited to add Tend to the portfolio of industry-leading products on our platform.”
In addition to home warranties, Tend provides comprehensive coverage of consumer electronics and smart home devices with no restrictions due to age or number of devices covered.
