The Simplicity Group (“Simplicity”) announced the acquisition of Element Insurance Partners (“Element”), an independent insurance brokerage agency based in Omaha, Nebraska. With this deal, Simplicity’s 38th acquisition, Simplicity welcomes Troy Woods as a partner. Mr. Woods will continue to manage the day-to-day business operations of Element, while transitioning to the Simplicity brand.
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“Troy Woods is a well-respected leader with a long history of building and cultivating strategic relationships for the benefit of his clients, and we are proud to now call him ‘partner,'” said Bruce Donaldson, President and CEO of Simplicity. “Troy has grown Element into a strong organization, and we are excited to help him continue to serve his advisors, offering a broader array of products, and expanded marketing and sales support.”
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“I have worked in this industry for more than three decades and am excited for all the opportunities that this partnership with Simplicity brings,” commented Troy Woods, President, Element. “Simplicity is a strong national organization with an impeccable reputation. Becoming a partner allows me and my team to better serve our independent agents, financial planners, wealth managers, and other trusted advisors with diversified products and resources to support their growth.”
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