Alternative Investment Exchange (AIX), a financial technology solutions provider that streamlines the process of transacting in non-traded alternatives, announced an integration with fund administrator and leading technology provider Great Lakes Fund Solutions, Inc. (Great Lakes).
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The relationship aims to address the challenges financial advisors experience when onboarding new investors at a time when the sales process has moved away from face-to-face contact. AIX’s solution offers efficiencies that create a better investor experience and allow issuers to focus on raising and managing capital.
“A better investor onboarding process leads to efficiencies that benefit all parties involved in the offering,” said Dan Breen, Managing Director, Business Development at Great Lakes. “We are committed to assisting issuers with technology resources that make their products accessible by reducing the onboarding barriers encountered by investors, brokers and advisors.”
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The team at Great Lakes sought out a like-minded party that could provide a technology solution to eliminate the need for paper during the completion of an investment transaction. The AIX platform offers authentic data connectivity across the alternative investment life cycle, removing the need for manual paper processes, offering dynamic checkpoints to flag issues early and providing a seamless transaction environment for Great Lakes’ clients.
“The industry has planned for some time to implement a digital process focused on e-signatures with no paper or postage, but it took significant disruptions to spur the industry to fully embrace change,” added Mr. Breen. “The relationship with AIX is another step in Great Lakes’ efforts to achieve true data connectivity across all industry participants, which is very exciting from our perspective as a transfer agent.”
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