Atar Capital, a global private investment firm, announced that its portfolio company, Keypoint Intelligence, has acquired ProPrintPerformance based out of Stockholm, Sweden. This acquisition expands the reach of Keypoint Intelligence in the digital production print market and marks Atar Capital’s first international buyout as an add-on acquisition.
ProPrintPerformance, co-founded in 2016, provides competitive intelligence platforms and training services to sales and marketing professionals in the digital production print industry. ProPrintPerformance’s sales enablement platform, along with its combined virtual and face-to-face sales training and coaching, improves sales results by providing advanced knowledge and skills that support ongoing professional growth.
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Cyrus Nikou, founder and managing partner of Atar Capital, said, “Atar has been operating globally for several years now with our portfolio companies that have facilities throughout the world. Helping Keypoint Intelligence broaden its reach into global markets is exciting as it provides the opportunity to further grow the company’s footprint in digital production print. We look forward to supporting Keypoint Intelligence’s talented team as they continue to forge these new market opportunities.”
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In October 2019, Atar Capital acquired Keypoint Intelligence to help accelerate the company’s growth, building on its recognized expertise for offering unbiased and reliable business and product intelligence that moves companies forward. Since its founding in 1961, Keypoint Intelligence has kept pace with the rapid evolution of the technologies, business models and strategies that have taken place across the digital imaging industry. Keypoint Intelligence is committed to its continued success moving into the future, earning recognition as the leading worldwide market research and advisory firm for the imaging, document solutions, production print and digital media industries.
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