Enterprise wealth and investment manager adds Altruist to streamline operations, enhance AI capabilities, and scale client impact
Altruist, the tech-forward wealth platform for independent advisors, announced that Gerber Kawasaki Wealth & Investment Management (Gerber Kawasaki), a Santa Monica-based registered investment advisor managing more than $4 billion in client assets, has selected Altruist as a custodial partner.
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Gerber Kawasaki chose Altruist for its enterprise-ready infrastructure, self-clearing custodial model, fractional share trading capabilities, and unified platform for account opening, trading, portfolio management, billing, and reporting.
“We’re entering a rapid growth phase, and Altruist is the partner to help us scale,” said Ross Gerber, CEO and President of Gerber Kawasaki. “As part of this transition, we’re moving all new business to Altruist to streamline operations and accelerate our path to $10 billion.”
Gerber Kawasaki will also use Hazel, Altruist’s AI platform, to deliver high-impact services, such as tax planning, to more clients.
“As we grow, we’re focused on deepening the difference we can make in the lives of our current and future clients. Altruist and Hazel are central to that effort,” said Danilo Kawasaki, VP and COO of Gerber Kawasaki.
“Gerber Kawasaki has built a firm defined by exceptional client service across the wealth spectrum, a strong investment in its people and culture, and a clear commitment to Los Angeles, the community we both call home,” said Jason Wenk, Founder and CEO of Altruist. “We’re proud to stand alongside them as they scale and provide the tools they need to foster the relationships at the heart of their success.”
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