Industry body will focus on customer experience to boost membership
Confirmit has announced that ACCA (the Association of Chartered Certified Accountants), the global body for professional accountants, will harness the Confirmit Horizons platform to run its program of research activity and to understand and improve the experience for its members and future members at different stages of their journey with ACCA.
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ACCA’s investment in Confirmit, which forms a three-year agreement, will include the ability to capture feedback from the body’s 219,000 members and 527,000 students. The Confirmit team will work with ACCA to deliver a sophisticated panel solution to engage its audiences and understand accounting professionals’ views about the organizations’ services.
“We had a very clear view of what we were looking for in a technology partner,” explained Alan Hatfield, Executive Director, Strategy and Development at ACCA. “We wanted a partner that saw how this development fits into our global digital transformation program, which is improving our delivery to students, partners and our members.”
“As well as a range of digital data collection channels – particularly mobile – to provide a slick user experience for our members and future members, it was also important that we could manage the solution in-house. With Confirmit it was clear that the support and training we needed was available, but that we could be entirely in control of our approach.”
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