The Addepar platform is recognized for its unique ability to serve a full range of client firms and its continuous investment in innovation
Addepar, a technology platform for wealth management, announced it was named a leader in the 2020 Aite Matrix for RIA Portfolio Management and Reporting Systems. The report evaluated eight vendors and assessed the overall competitive position of each vendor, focusing on vendor stability, client strength, product features and client services. Addepar was selected as the Leading Multi-Segment Provider based on product performance and vendor strength, as well as its unique ability to serve a broad range of firms.
According to Aite, the landscape has become increasingly crowded with respect to RIA technology ecosystems. With the recent shock of the COVID-19 pandemic, advisors have been catapulted into a new understanding of the importance of efficient technology and client digital engagement.
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Aite cites Addepar as a leading brand among RIAs and private banks that serve multiple client types, noting that several RIAs use Addepar as an extension of their brand and as a key selling point for both prospective and existing clients. Aite also listed Addepar’s broad range of capabilities as a key differentiator including alternative asset classes, industry-leading proposal generation, multi-currency conversion and robust portfolio benchmarking.
Greg O’Gara, a senior research analyst for Aite Group’s Wealth Management practice, writes in the report, “The firm’s key value proposition is a holistic wealth management platform for advisors who otherwise would have trouble bringing together the systems and functionality needed to manage portfolios from mass-affluent to UHNW clients in an integrated environment.” According to O’Gara, “Addepar has shown that an integrated technology solution with the right functionality can win advisors in all segments.”
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