AdsDax, a decentralized advertising platform and marketplace to create, buy, verify, and sell advertising, has achieved over 1,300 cryptocurrency transactions per second (TPS) on Hedera Hashgraph‘s enterprise grade distributed ledger. The announcement comes after AdsDax expanded the capacity of its infrastructure and began running large advertising campaigns in partnership with Zee Entertainment, one of India’s largest news networks. This is the first time that Distributed Ledger Technology (DLT) has reached this volume in a live, commercial environment.
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The advertising campaign conducted with Zee Entertainment in order to achieve this milestone involved real-time micropayments in cryptocurrency for each impression occurring on the ad network. Through the campaign, AdsDax has proved that it has the capacity to offer real-time transactions of cryptocurrency to consumers for their engagement with advertising in the form of ‘micro-rewards’.
Talking about the achievement, Ian Mullins, AdsDax CEO, stated, “This record is a huge proof-point for our business model and showcases how AdsDax is leading the way in the adoption of Distributed Ledger Technology in advertising. We are one step closer to our goal to pay micro-rewards to consumers for their time, data, and attention whilst surfing the internet.”
Mullins continued, “In reaching over 1300 tps, AdsDax, together with Zee Entertainment and Hedera Hashgraph, have proven we can deliver high throughput adtech and fintech solutions that require automation and data analysis across billions of consumer interactions every month. We reached over 1300tps and neither our platform nor the Hedera network flinched; we have the capacity to go even bigger.”
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