Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, today announced its Card Services business, a provider of market-leading private label, co-brand and commercial credit card programs, has launched its new Enhanced Digital Suite. A group of marketing and credit applications features designed to increase customer awareness and adoption of payment options by promoting credit earlier in the shopping experience, Enhanced Digital Suite is a comprehensive solution for brand partners designed to capitalize on online trends while increasing sales and customer acquisition rates.
Strategic Digital Features Align with Online Growth
In recent months, e-commerce platforms have quickly replaced physical shopping channels, with 10 years of growth occurring in just 90 days1. Enhanced Digital Suite reflects the changing landscape by creating a seamless process for customers to adopt, apply for and use payment options online.
Through the presentment feature of Enhanced Digital Suite, real-time financing and marketing messages are displayed earlier and more frequently during a customer’s online shopping experience. After driving customer awareness of payment options, existing real-time pre-screen, prequalification and patented frictionless capabilities allow customers to easily and securely apply, and if approved, immediately begin shopping – without ever leaving the brand’s website( Alliance Data ).
Engaging, Seamless Customer Experience
Providing a simplified user experience and clear and concise messaging, Enhanced Digital Suite helps shoppers make informed and confident choices when shopping online. By allowing customers to select the payment option that fits their specific needs, brand partners are expected to receive a higher number of qualified applicants, higher average order value and higher sales conversion.
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