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Alpian Hires Victor Cianni As Head Of Investments To Shape Customer Offering

Alpian, Switzerland’s First Digital Private Bank, Has Appointed Belinda Bencic and Géraldine Fasnacht as Honorary Chief Inspiration Officers

Digital financial service company, Alpian SA (“Alpian”), has today announced the appointment of Victor Cianni as Head of Investments.

In this new role, Cianni will lead on the disruptor’s wealth advisory offering, along with discretionary management products for private bank clients.

Inspired by the executive team’s vision of bringing a private bank offering to a mass affluent audience, Cianni joins the company to bolster Alpian’s digital-first approach to drive greater accessibility to wealth management amongst an underserved demographic in the market, worth an estimated CHF660bn[1].

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Cianni brings with him a wealth of private banking experience, having held senior roles at Citi Private Bank, Lombard Odier, and Credit Agricole. In his last role, at Citi Private Bank, he worked in the investment lab covering the MENA and Northern European region, heading up a team constructing bespoke portfolios for ultra-high net worth individuals. Significantly, Cianni has experience in using technology to design tailored investment strategies, which will form a major part of his role at Alpian.

Set to launch to retail customers later this year following regulatory approval in Switzerland, Alpian’s core offerings will include a tailored mix of investment solutions and discretionary wealth management services. Clients will have secure digital face-to-face access to experienced financial advisors, alongside simplified, transparent everyday banking services. Through a modern digital interface, Alpian will leverage proprietary and disruptive technology to develop scalable, personalised private banking.

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Victor Cianni, Alpian’s new Head of Investments, said: “I am excited to join Alpian at such an important stage to deliver true disruption to the private banking space. Our investment philosophy is focused on impact, transparency and knowledge and this need from the mass affluence audience isn’t currently met by traditional players. I’m grateful to be able to play a part in bringing this unique offer to the market.”

Speaking on the new executive appointment Schuyler Weiss, Alpian CEO, said:
“I am thrilled to have Victor join the leadership team at Alpian, adding vital expertise to the team as we work towards launching to the market in 2021. We are building a wealth management offering that delivers high quality private banking services to the mass affluent population. Victor’s talents align perfectly to what we are trying to achieve as a company. Victor shares our vision for delivering wealth beyond money and I am excited to see his influence on shaping our offering.”

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