Ameriprise Financial announced that it has been named a top performer in the 2020 Wants & Pricing customer satisfaction report conducted by independent research and benchmarking company Hearts & Wallets. The annual survey asked more than 5,000 households to rate their financial firms based on service dimensions that customers most value. Ameriprise garnered top performer status in “unbiased, puts my interest first,” “explains things in understandable terms” and “understands me and shares my values.”1
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To develop the Wants & Pricing report, Hearts & Wallets collected customer ratings on over 100 firms. Of these companies, Hearts & Wallets analyzed 24 national financial services providers – leading broker-dealers, banks and retirement platforms – to identify institutions that achieve top-level service ratings from their customers. In order to be designated as a top performer, a firm must receive distinctly high customer ratings.
“For over 125 years we have helped clients feel secure about their financial future,” said Marie O’Neill, senior vice president of marketing at Ameriprise Financial. “We’re proud that investors continue to recognize us for delivering a compelling client experience. In uncertain times like these, it’s even more important for investors to work with a firm that truly understands what matters to them most.”
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