Atom Finance, the consumer software platform providing institutional-quality investment resources to individual investors, announced the launch of their new premium subscription offering. The launch brings an expanded suite of advanced research tools to investors and empowers them with the same financial data and market insights as leading Wall Street firms. Atom launched in 2019 to provide the growing population of investors entering the public markets through feeless and fractional online brokerages with sophisticated, easy-to-use investment research and portfolio monitoring tools.
“Atom’s premium product offering is introducing some much-needed product innovation to the investment research industry and providing access to best-in-class investment resources at a reasonable price.”
Retail investors have been given nearly unlimited access to the public markets, according to insight shared by Bloomberg Intelligence, individual investors accounted for 19.5% of the shares traded in the U.S. stock market, in the first six months of 2020, up from 14.9% in 2019, and nearly double the level in 2010; however, professional-grade investment information has remained locked within legacy platforms with prohibitive fees for decades – leaving investors to rely on mainstream investment websites, such as Yahoo! Finance, Google Finance, and others, resulting in an information disadvantage. Atom’s intuitive platform levels the playing field for its users by combining sophisticated investment resources into a single product – traditionally only available through enterprise solutions like S&P’s Capital IQ and The Bloomberg Terminal, which can cost individuals upwards of $24,000 per year.
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Atom’s premium tier offers an expanded arsenal of institutional market commentary, company-level operating metrics, and advanced document search tools for $10 per month. The sleek user interface is optimized for productivity and works across devices, enabling investors to quickly find insights from financial data and investor documents like S-1’s, transcripts and presentations. With unlimited access to institutional-grade news, content and data feeds, premium subscribers will be able to stay on top of markets and conduct in-depth company research with ease. Premium users will also have full visibility into their underlying positions across mutual funds and ETF holdings incorporated in Atom’s portfolio feature. The new tier also grants users the ability to export financial data directly to Excel in order to streamline financial modeling and valuation analyses.
“To date, there is no economically efficient investing research tool for both sophisticated professionals and the mass market – the options remain overpriced, clunky institutional platforms or low-quality retail investor websites,” said Eric Shoykhet, Founder & CEO of Atom Finance. “Atom’s premium product offering is introducing some much-needed product innovation to the investment research industry and providing access to best-in-class investment resources at a reasonable price.”
