Available Online and Within the Mobile App, Personalized Digital Experience Enables Clients to Turn Goals into Actions
Bank of America today announced the launch of Life Plan®, a new digital experience through which clients can set and track near- and long-term goals based on their life priorities, and better understand and act on steps toward achieving them. Available within the Bank of America mobile app and online banking platform, Life Plan enables clients to:
- Select and prioritize their most important goals at every life stage and across multiple areas, including finances, family, health, home, work, leisure and giving.
- Create and continuously adjust financial goals in real time within the app, as life happens and priorities change.
- Track progress against their goals, with personalized guidance and recommendations on incremental steps toward achieving them along the way.
- Leverage the company’s network of financial professionals by scheduling in-person or virtual one-on-one appointments for collaborative discussions about their goals and strategies to help achieve them.
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“We designed Life Plan to give clients the power to define, prioritize and make progress toward their financial goals,” said David Tyrie, Bank of America head of Digital, Financial Center Strategy, and Advanced Client Solutions. “Life Plan delivers a personalized experience for every client, providing information that is timely and relevant, aligned to their unique financial goals, and offering a choice of the next best step.”
Available in English and Spanish, Life Plan delivers a holistic view of a client’s financial goals and helps track progress toward them. The high-tech and high-touch experience integrates with Bank of America’s award-winning solutions such as Erica®, its AI-driven virtual financial assistant, and Preferred Rewards, the company’s industry-leading loyalty program that recognizes the value of a client’s entire relationship. Life Plan also provides information and tips from Better Money Habits®, a free financial education platform that helps clients make sense of their money and take action.
