BBVA USA announced the launch of two digital updates designed to strengthen financial freedom. The bank launched its new mobile banking app, Mobile 9.0, and expanded transaction detail screen in mobile and online banking, both aimed at leveraging the bank’s technology expertise to provide a better experience and more control for customers.
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The two services embrace technology as the means to a better end for customers with concrete steps that help them improve their financial health, a key pillar in the bank’s 5-year strategic plan and something the bank says is more important than ever in the face of the COVID-19 pandemic.
“Both of these projects were well underway as part of our new 5-year strategic plan before COVID-19 came to U.S. shores,” said BBVA USA Head of Client Solutions Jose Luis Elechiguerra. “The ongoing pandemic has further reassured us that we’re on the right track. The uncertainty it’s created has made our focus on leveraging our expertise in technology to help improve customer’s financial health more important than ever, and the launch of these two services underscore our intention to continue moving forward with our plans.”
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BBVA USA Mobile 9.0
BBVA’s new mobile banking app, Mobile 9.0, features an all new look and feel and streamlined navigation, which reflects the bank’s new global identity and incorporates its brand values.
The app is designed to build on the bank’s already best-in-class mobile functionalities by leveraging BBVA’s global mobile platform, a mobile experience that has won best mobile banking app in Spain, Mexico and Turkey – in the case of Spain, Forrester named the app as the best in the world in Europe for the third year in a row in 2019 and in Turkey, it was named in the top two in Europe for the second year by the research group.
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