BlackLine, announced that nearly 1,100 Finance & Accounting (F&A) professionals attended its first-ever virtual European user conference – more than twice the number expected at the in-person event originally scheduled to take place in London in mid-March just as travel advisories and stay-at-home orders were being instituted in an attempt to mitigate transmission of the coronavirus. To ensure the utmost safety and well-being of its customers, partners and employees, BlackLine turned the event into a virtual experience with just 10 days to go. The record attendance at the virtual event demonstrates the resiliency of the global remote workforce and the desire of the BlackLine community to connect with one another, even in the most uncertain of times.
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Converted to a series of online presentations comprising more than six hours of content over two days, ‘InTheBlack (London) 2020: The Modern Accounting Experience’ explored the importance, benefits and journeys of Finance & Accounting organizations moving away from unsustainable traditional manual accounting processes to modern F&A operations. Featured speakers included thought leaders from EY and SAP, along with BlackLine customers Domino’s, G4S and Micro Focus.
“We didn’t want to disappoint the hundreds of F&A professionals from all over Europe who were looking forward to a collaborative experience with fellow BlackLine users. Rather than cancel or postpone, we forged ahead with just over a week to put on a virtual conference that offered the same experiential feel and quality of content our customers have come to expect,” said Andres Botero, BlackLine’s chief marketing officer. “We were able to line up our original sponsors and speakers to present a highly informative and engaging virtual event. And we made sure to include live, interactive Q&A in an effort to recreate the feeling of community and collaboration that is so important to our customers.”
