Blend today announced the expansion of its Digital Lending Platform with an extensive set of configuration capabilities that empower financial institutions to respond more quickly to changing consumer needs and bring new products to market faster. Blend is also broadening its consumer banking offerings to include support for three new products: Personal Loans, Credit Cards, and Specialty Vehicles. This news comes on the heels of the company’s recent $75 million series F and is part of its broader strategy to provide a consistent, unified experience across mortgages, consumer loans, and deposit account openings.
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According to an upcoming commissioned study conducted by Forrester Consulting on behalf of Blend, 65% of banking customers hold financial products with several different institutions. Rather than being loyal to one brand, consumers are driven by products that best meet their needs. 71% said they would be open to a relationship with a new bank if they were presented with a relevant product offer. With Blend’s configurable platform, financial institutions can be part of the consumer’s entire financial journey — from opening up a deposit account and applying for a personal loan to purchasing a home. Financial institutions can use Blend’s suite of consumer banking products out-of-the-box or rapidly build new products on the platform to help consumers reach their financial goals.
“We want to enable banks and financial institutions to be there as trusted advisors for every financial milestone and to keep up with constantly changing consumer expectations and market dynamics. Blend will help lenders deliver the right product at the right time and with no friction,” said Nima Ghamsari, co-founder and CEO of Blend. “With our unified platform, our partners are able to accelerate digital innovation across every line of business.”
Blend’s enhanced platform will enable financial institutions to launch any consumer banking product in days rather than months, allowing lenders to be nimble in responding to customer needs while still delivering an exceptional consumer banking experience across products. With an extensive component library, product templates, no code drag-and-drop workflows, integrated data services, and control over design elements, Blend’s platform is configurable and flexible — meeting the varying needs of lenders and their customers.
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