Donnelley Financial Solutions, a leading global risk and compliance company, announced the launch of ArcDigital, a web-based application that enables marketing and sales teams to manage content and communications with ease, through a single integrated digital storefront.
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“ArcDigital reduces the burden often placed on IT departments by removing redundancies and creating greater efficiency.”
ArcDigital brings to bear DFIN’s distribution software design, leveraged for sales collateral, marketing communications and regulatory materials in a secure environment. Sales teams can access content for multi-channel distribution and real-time reporting–all with ‘add-to-cart’ simplicity.
“Marketing and sales teams need systems to deliver digital content and communications quickly and easily, to key stakeholders, clients and customers, in the B2B space,” said Eric Johnson, president of Global Investment Companies. “ArcDigital reduces the burden often placed on IT departments by removing redundancies and creating greater efficiency.”
DFIN built ArcDigital to address the challenges marketing and sales teams face today in locating, accessing and distributing content and information. It is designed with API-friendly integration to ensure the platform can connect to internal and external systems. It provides fast and secure access to data, documents and microsites, optimizing workflow and realizing cost containment.
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With its ability to easily integrate across systems, ArcDigital can function as a hub for all digital content management, customization and digital delivery needs. When used as a single source for all digital content, it can provide users with real-time reporting to better track which communications are most in-demand, with segmentation by geography, demographics and more. The product is also easy to customize and configure for clients’ needs and can be onboarded with limited IT support and involvement.
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