EedenBull, a global fintech innovation company, specialising in B2B and Commercial Payment technology, has announced its expansion to North America with the opening of its first US office, in New York.
This expansion coincides with the appointment of Melissa Sefic as Head of Business Development, North America, EedenBull, to drive and manage the local US business. Melissa joins from The Economist Group, where she was SVP, Head of Commercial Payments International (CPI), an organisation that produces global events for executives in the commercial cards and payments space.
As part of the firm’s global development strategy, EedenBull will provide established and emerging banks in the US and Canada its best in class commercial payment technology and its Commercial Payments as-a-Service (CPaaS) portfolio, to empower progressive-thinking banks to better service their SME and corporate clients.
Nicki Bisgaard, CEO and founder of EedenBull, said: “This US expansion and executive appointment underlines our global growth ambitions, as we’re now fully equipped to offer our deep payment industry experience and Commercial B2B Payment technology to the US banking community, and their SME and corporate customers.”
He continued, “Challenging market dynamics, coupled with the global pandemic have driven the most forward-thinking banks to adopt secure and advanced payment technology, freeing them up to add client value, gain a competitive edge and to sustainably grow. We look forward to helping the US banking community embrace this innovative payment technology, and to grow our US operation.”
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