Cetera® Enhances Financial Planning & Portfolio Management Capabilities for Financial Professionals–Bringing Full Array of Digitized Solutions Aimed to Drive Efficiency & Enable Professionals to Serve More Clients
Envestnet, Inc., has renewed its agreement with Cetera®, providing Cetera’s network of over 8,000 independent financial professionals with the full range of technology, data, and solutions available on Envestnet’s unified advice platform. The Envestnet financial wellness network encompasses financial planning and budgeting, investing, managing credit, and protecting capital, powered by data intelligence, and its flagship wealth management platform to facilitate the selection, delivery, and management of advisory investment solutions. The firms are teaming up to empower financial professionals with tools and digital solutions aimed to drive efficiency, while offering holistic financial planning tools to help more Americans reach their long-term financial goals.
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“Our growing financial wellness network brings together the elements required for financial professionals and enterprises to expand the definition of advice they can provide,” said Bill Crager, Co-Founder and CEO of Envestnet. “We are proud to be able to team up with enterprise organizations like Cetera to help deliver scale and a full array of financial wellness solutions to its network.”
With this agreement, Cetera financial professionals and institutions will continue to have access to the entire suite of Envestnet | MoneyGuide integrated financial planning tools. Additionally, Cetera has integrated individual blocks from MyBlocks™ enabling clients and prospects to engage on demand throughout AdviceWorks®, the firm’s financial professional and client portal, and MoneyGuideEliteSM, including distribution planning to help clients navigate distribution options during retirement.
“We have been fortunate to work with the development teams at Cetera to help them deliver a world-class platform,” said Tony Leal, President of Envestnet | MoneyGuide. “We are glad that our innovative financial planning tools are able to complement Cetera’s client and advisor experience.”
Cetera will continue to leverage and build upon technology in Envestnet’s wealth management chassis as the underlying technology for its award-winning* My Advice Architect® advisory platform. The platform was voted by its network as one of the most impactful support resources to their business in a recent internal survey conducted by the firm.
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“Advice is the central component of the financial professional/client relationship, and Envestnet’s financial wellness network expands the depth and breadth of the advice our independent financial professionals can offer,” said Adam Antoniades, CEO of Cetera. “Cetera will continue to expand upon the tools and technology that enable its network to grow more, and achieve more, while delivering an Advice Centric Experience on behalf of the clients they serve.”
*My Advice Architect® was recognized with the technology innovation award at the 2018 and 2019 Bank Insurance & Securities Association (BISA) Annual Convention.
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