First Arkansas Bank & Trust (FAB&T), based in Jacksonville, Ark., has helped customers save more than $500,000 since launching Plinqit, a brandable, savings app and the only savings tool that pays users for engaging with content.
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“Plinqit has proven to be our customers’ savings tool of choice and the results have been pretty remarkable,” said Roger Sundermeier, SVP & Chief Brand Officer with FAB&T
As an early adopter of Plinqit, FAB&T has experienced an increase in customer engagement and deposits. The average Plinqit user saves over $1,400 and 80% of users maintain or create another goal after achieving their first Plinqit savings goal. FAB&T customers are enjoying a better digital experience and learning positive money habits with a wide variety of savings goals from emergency funds to summer vacations to college tuition.
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Plinqit is unlike any other saving app on the market because it’s free and easy to use, while simultaneously driving engagement and deposits. The mobile-first platform’s patent-pending Build Skills™ pays users for engaging with content and learning about finances. By watching educational videos or reading articles in the Plinqit library and taking a short quiz, customers are rewarded by adding money toward their savings goal. This creates higher engagement for financial institutions, like FAB&T, while rewarding users for improving their financial literacy.
“Plinqit has proven to be our customers’ savings tool of choice and the results have been pretty remarkable,” said Roger Sundermeier, SVP & Chief Brand Officer with FAB&T, “The app really helps people save by giving them a goal to work towards rather than just storing away funds. It feels tangible and real for users because they know what they are saving for and learn more about finances in the process. Plinqit’s mobile platform makes it even more attractive in our current environment.”
