Alternative banking solution, Suits Me, have transformed their brand identity with a brand-new logo and website. This new facelift represents the continual growth that the six-year-old fintech has experienced in the last year, and signifies a fresher, better, and faster user experience available to all account holders.
Working in partnership with brand consultants, oser, Suits Me created a new concept which better reflected their audience within the financial sector. In addition to this, Suits Me wanted to incorporate their company values into the new design, which can be seen within the vibrant ‘swooshes’ that appear within the logo and website.
Kim Roberts, Marketing and Communications Director, explained more about the graphic design elements that better reflect Suits Me’s identity: “With a pop of energy and colour, the dynamic swoosh is created from elements of the new logo. It encapsulates how Suits Me is by your side to weave around your financial obligations, and support you in achieving your financial aspirations, regardless of whoever you are, and whatever your situation and lifestyle.
At the heart of Suits Me’s rebranding strategy, they wanted to provide their account holders with a great user experience. One way they’ve done this is by replacing their traditional blue colour scheme with bright, gradient colours against a fresh white background that better reflects their unique and diverse customer base.
Suits Me’s new tagline, “the account for everyone”, represents the fintech’s mission to break down the restrictive barriers that exclude people from mainstream financial products. This frequently leads to people getting trapped by the ‘banking poverty premium’, blocking their access to the best deals, credit products and often results in paying hundreds of pounds more a year on basic goods and services.
Matthew Sanders, CEO, spoke about the impact the rebranding will have on their 150,000+ account holders. He said:Â “Our customers are at the heart of what we do, and we strive to give them the best experience when it comes to navigating the world of personal finance. The rebrand is just the start of even more amazing benefits we want to give our account holders, with no additional costs attached. Some of the benefits already on offer include an exclusive cashback reward programme to help our account holders to save money, plus a multilingual customer care team so anybody can feel comfortable speaking to us in their preferred language.”
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