The Austin-based software modernization expert is purpose-built to help financial services brands win
Praxent celebrates 20 years in custom software development with new leadership roles and new strategic specialization. Calling all financial services brands — from wealth management to lending, insurance, and real estate — Praxent is the software modernization partner you need to build competitive advantage.
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The Austin-based digital strategy, design, and development agency has delivered more than 300 software projects in its 20-year history. Praxent’s portfolio includes work for financial services clients Texas Mutual Insurance, Benefit Harbor, Dimensional Fund Advisors, Austin Capital Bank, Keller Williams, and Amherst Holdings.
Praxent’s financial services focus may be new, but it’s based on 3 key factors: 1) a wealth of experience with financial services firms, 2) the team’s talent for crafting elegant user experiences that handle complex workflows and compliance rules, and 3) the agile insight that modernizing legacy software, not creating new, can be a faster way for established brands to sprint ahead.
Today, users expect digital experiences to be effortlessly intuitive, instantly responsive, and aesthetically modern. From complex financial products to dependency-filled processes, established financial services firms struggle to meet evolving user expectations — and many have digital products in need of redesign.
“In the past, just making a financial service available online was enough. But if your digital product was born more than a decade ago, you face increasing pressure from competitors whose products are brand new, addressing all the latest user expectations,” said Praxent Managing Partner, Kevin Hurwitz. “We can change that, and we’re uniquely positioned to do so.”
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