GFT Technologies and One Creation are announcing that GFT is acquiring a minority stake in the data rights start-up.
The two companies are collaborating on technology development and approaching potential clients to help them monetise their data and digital rights while ensuring compliance, control, and security.
Data is the new oil -there is near-universal consensus that gathering and monetising data and digital rights is a crucial factor for the continued success of companies in virtually all industries and sectors. Data is being misused; new data and business insights are growing but there is no safe way to share and monetize these rights beyond the first party that consumes it or in close-ended environments. Enterprises are struggling to provide transparency and automatic consent management to allow for compliance with privacy regulations such as GDPR or to meet Open Banking standards, or just to differentiate their service by providing full transparency and control of data rights to their users.
Many companies struggle to control the access and use of their own data. Organizations’ internal data rights can be violated, which leads to less data sharing. Challenges include ever-more stringent data protection and safety regulations as well as the growing danger of cyber-attacks resulting in data leaks. Equally challenging are technical issues, such as usage transparency of data that is sitting in different databases and being saved in various formats, even within the same organisation.
One Creation has committed itself to solving these issues with their ground-breaking platform, using DAML smart contract technology which has been co-developed by GFT. Prospects for the young company are bright: 7.5 septillion gigabytes of data are generated every single day. Protecting the digital rights of this data is a massive target market and One Creation is already conducting several pilot projects with Fortune 100 early adopters.
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“One Creation is meeting an unfulfilled demand for an enterprise platform-as-a-service that allows companies to regain control, monetise, and seamlessly distribute data and digital rights through a decentralised secure data supply chain,” added Zohar Hod, CEO of One Creation. “We give control over data and rights back to the owner.” Hod continued that data governance, privacy and safety are quickly becoming key differentiators in enterprises’ appeal to consumers: “We think we can help enterprises use data and digital rights to make even more attractive offers to their customers – while at the same time taking data safety and privacy to new levels. This approach will become a “must have” for new business models such as Open Banking, but also established ones where data governance, security and regulatory compliance are key, like record-keeping, music rights, and even social media use of personal data.” Beyond governance, security and compliance, One Creation is also facilitating the monetisation of digital rights. “Our platform enables digital rights owners – say, music publishers or movie studios – to define who should be allowed to use their assets and under what conditions, and then enforces and tracks these rules through multiple ecosystems.”
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