Website aggregates variety of gift cards and egifts giving back
As people and businesses search for ways to help others during the COVID-19 crisis, global branded payments provider Blackhawk Network is connecting brands and people through GiftCardsDoGood.com—an aggregation of Blackhawk’s customers who are giving back with promotions of their gift card and egifts to “do good.” The website will be a convenient one-stop resource for consumers wanting to purchase gift cards or egifts where all or a portion of the proceeds will directly support nonprofits providing assistance or relief to first responders, frontline workers, employees of industries in crisis, families fighting illness and others who are most impacted in our communities.
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The website will launch on May 5, 2020 in conjunction with #GivingTuesdayNow, a global day of giving and unity created as an emergency response to the unprecedented need caused by COVID-19. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
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“We are committed to supporting our partners’ efforts to give back through the simple purchase of a gift card or egift,” said Brett Narlinger, SVP, Global Commerce, Blackhawk Network. “A fundamental element of our business is connecting brands with people. With GiftCardsDoGood.com, we can do just that by providing a single platform that people can use to search for ways to give back—all while staying home.”
One of the easiest and most versatile ways to help communities right now is to purchase gift cards. The purchase can be to support favorite restaurants and retailers or to assist those in need like friends and family experiencing job loss or who are on the frontlines. In fact, new consumer research1 reveals that Americans are interested in using gift cards and egifts for charity or kindness during this crisis, such as contributing to a gift card for a person or family in need (31%), sending gift cards to healthcare workers (31%) or purchasing a gift card from a business they care about that is closed or struggling during the crisis (26%).
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