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HawkSoft Adds Integration with Podium to Help Independent Agencies Manage Online Interactions

HawkSoft Adds Integration with Podium to Help Independent Agencies Manage Online Interactions

HawkSoft has partnered with Podium, the fast-rising star of Utah’s Silicon Slopes, to offer their interaction management platform to independent agencies. Podium allows agencies to monitor and manage interactions across different channels from one dashboard. Some of their channels include text messages, online reviews, website chat, and feedback collection. Podium’s solutions help agents win more leads, earn repeat customers, and centralize interactions with customers and internal teams.

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Client and insurance policy information is uploaded from HawkSoft into Podium’s system, and each subsequent change is automatically sent to Podium. Policy renewals and other significant changes trigger Podium to send a well-timed review invitation to the insurance agent’s policyholder. Capturing this feedback close to the time of service increases the likelihood of response and provides a natural boost to the agency’s online reputation. Insurance agencies that pair Podium with HawkSoft are able to manage their reputation without extra work by keeping both systems in sync. Mutual customers of Podium and HawkSoft can activate the integration through HawkSoft Marketplace.

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Podium sponsored the annual HawkSoft User Group National Conference in 2018 during their initial foray into the insurance space.

“Podium has a similar father-son origin story as HawkSoft,” said Rushang Shah, VP of Marketing for HawkSoft. “They’ve shown a passion for delivering a simple user interface to collect and make sense of the omni-channel interactions people engage in today’s world. Many vendors enter the insurance space to make a quick profit. We knew immediately that Podium is different.”

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