HTK Financial Professionals can now Seamlessly Offer Annuities to Clients Through the HTK Advisory Series Powered by Envestnet
Envestnet, announces that Hornor, Townsend & Kent, LLC (HTK), a broker-dealer and registered investment adviser (RIA), has launched the Envestnet Insurance Exchange, a platform delivering access to reputable insurance carriers and their annuity products alongside traditional managed account investments on the Envestnet platform. As part of the firm’s continued focus on expanding and enhancing its investment advisory services and solutions, HTK is among the broker-dealers at the forefront of partnering with Envestnet on its recently launched Envestnet Insurance Exchange platform.
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The Envestnet Insurance Exchange enables HTK financial professionals registered as investment adviser representatives (IARs) to now incorporate annuity solutions as part of their investment advisory (fee-based) business on the HTK Advisory Series powered by Envestnet. The IAR must be insurance-licensed and appointed with the carrier, and take all applicable product trainings as required.
“We immediately recognized the advantages of bringing the Insurance Exchange to HTK. Many HTK financial professionals recommend annuity products for their clients to support their financial goals and objectives, and HTK has experienced an increase in activity in its investment advisory business over the past few years,” said Dusten Long, Managing Director of Adviser Support and Product Management at HTK. “We are proud to be an early adopter of this innovative platform and see it as the future of the annuity business.”
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With a variety of annuity products now available on the platform that many HTK financial professionals are already using, HTK financial professionals can benefit from time savings and a more efficient workflow to support their clients. They can plan, research, generate proposals, open policies, manage in-force transactions, and create client reports within the Envestnet Insurance Exchange. The HTK home office can benefit from leveraging the Envestnet Insurance Exchange’s licensing and appointment check tools, as well as integrated compliance applications that monitor in-force transactions and adherence to client investment policies.
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