International Money Express, Inc., a leading money remittance services company, announced its co-branded digital service marketed by Amigo Paisano, generated impressive triple-digit remittance growth in 2020. Although Amigo Paisano’s primary country is Guatemala, they also deliver the ability to send money to 17 other countries in LATAM, as does Intermex directly.
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Amigo Paisano develops unique and cost-effective marketing programs to reach and grow its digital money transfer service using the co-branded Intermex digital app, computer software, quality control, and delivery systems across the LATAM countries in which Intermex operates. The partnership helps expand Intermex’s reach and expertise in the LATAM digital marketplace and enables the Company to deliver on a more cost-effective go-to-market strategy.
“Amigo Paisano has been a great co-branded partner with Intermex, enabling us to better understand and address the LATAM digital marketplace”, said Intermex Chairman, CEO, and President, Bob Lisy. “Amigo Paisano has researched, experimented, and developed unique, targeted marketing programs to cost-effectively begin to develop the LATAM digital market. Based on the favorable results of this partnership, as well as our other co-branded partnerships servicing certain Asian countries, Intermex will continue to explore additional co-branding offerings with other offshore remittance payers as well as outbound US providers in the markets which they serve,” said Lisy.
Amigo Paisano CEO, Sergio Sagastume added, “Intermex has been a great partner to work with. Intermex has been responsive and valuable in helping us support the Latin American community by processing our transactions quickly and securely by leveraging their app, systems, and strong regulatory infrastructure and environment.”
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