iPipeline – a leading provider of cloud-based software solutions for the life insurance and financial services industry – announced the use of its SSG Digital platform with electronic application and e-Delivery is trending upwards. iPipeline cites increases for the year-over-year period ranging from April 2019 to April 2020 of 20% for e-Application submissions and 52% for e-Policy deliveries. The volume for e-Policies delivered in the month of April 2020 compared to April 2019 has increased by 217%. Much of this trend is being attributed to the effectiveness of agents using its transformative technologies to support selling and buying activities in the current work-at-home COVID-19 environment.
iPipeline cites year-over-year increases for April 2019 to April 2020 of 20% for e-Application submissions and 52% for e-Policy deliveries. The volume for e-Policies delivered in the month of April 2020 compared to April 2019 increased by 217%.
“COVID-19 will have an on-going impact on how the life insurance and financial services industry conducts new business and customer support functions going forward. Digital technologies are clearly worth their weight in gold, and those who have moved forward with the implementations to support critical business functions are in a great place,” said Larry Berran, CEO, iPipeline. “For customers and non-customers who need digital products to overcome the challenges imposed by the current work-at-home environment and strengthen business continuity, we have extended a 90-day free offer to see them through this period. We have had several insurers take us up on it, particularly to leverage e-Delivery and e-Signature to keep things moving. We are pleased to be of assistance to the industry during this time of crisis.”
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“While I see the challenges imposed on the industry at this time, I also see this as an opportunity to find new ways to conduct business remotely. Whether it is underwriting without conducting physical inspections or using remote application processing, e-Delivery and e-Signature to ensure the safety of agents, advisors, and customers, there is a way forward,” said Tom Scales, Head of Life & Health Insurance, Americas, Celent. “Carriers and distributors implementing digital technologies, like those offered by iPipeline and other tech providers, stand a good chance of effectively riding out this disruptive storm.”
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