As small businesses accelerate digital transformation efforts in response to the pandemic, Mastercard is announcing the U.S. launch of the Small Business Digital Readiness Diagnostic, a free online tool to help entrepreneurs future-proof their businesses for a digital world. The new Diagnostic tool is an expansion of Mastercard’s Digital Doors curriculum, which helps to ensure businesses have the right tools to maximize their digital presence.
Mastercard launches a Digital Readiness Diagnostic in the U.S. to help small businesses maximize their digital presence
“In the midst of a massive shift to digital spending, businesses everywhere and of every size are trying to appeal to a changed and changing consumer,” said Dimi Dosis, President of Advisors for Mastercard. “With the Mastercard Small Business Digital Readiness Diagnostic, our mission is to help as many small businesses as possible better understand and expand their digital capabilities so they are positioned to seize the online opportunity and future-proof their business.”
Determining Digital Readiness
Beyond expanding a business’ reach, going digital allows business owners to play a bigger role in the customers’ journey. In fact, according to a Mastercard study, 76% of small businesses across North America say the pandemic prompted them to become more digital. The Digital Readiness Diagnostic is a carefully developed solution that gauges a business’ strengths and weaknesses across the digital space and generates customized recommendations to help owners meet the needs of today’s digital environment.
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