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Jumio to Enable Biometric-Based Identity Proofing Services for Microsoft Azure Active Directory

Global New Account Fraud Decreased 23% in 2020, According to Jumio's Holiday Fraud Report

Jumio’s global identity verification solutions are a key first step to vetting and onboarding remote customers with the highest level of identity assurance

Jumio, a leading provider of AI-powered end-to-end identity verification and authentication solutions, announced that its AI-powered identity verification solutions are now available to Microsoft Azure Active Directory External Identities for B2C customers. Azure Active Directory B2C is a customer identity access management solution. The integration equips Azure Active Directory B2C customers with an intuitive and biometric means of identity proofing new customers before issuing them login credentials. This integration streamlines new account onboarding, simplifies KYC and AML compliance, and deters online fraud on a global scale.

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“the concept of high memorability, low availability data has become archaic since the rise of social media and the subsequent plethora of breached data available through underground organizations.”

Ensuring that an online user has been verified, up front, with state-of-the-art biometrics reduces the friction usually associated with account creation. All of this makes it easier for consumers to create accounts online and for enterprises to centralize the collection of user profile and preference information, and capture detailed analytics about sign-in behavior and sign-up conversion.

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“Before giving carte blanche access to your application, it’s increasingly important to quickly verify the authenticity of online users, especially in light of recent, large-scale data breaches,” said Dean Hickman-Smith, CRO of Jumio. “We help modern enterprises, such as Azure AD B2C customers, verify the identities of remote users, so that companies can confidently greenlight legitimate individuals and assign them the appropriate access privileges.”

“We’re pleased to offer Jumio’s identity verification solutions to Microsoft Azure Active Directory B2C customers,” said Sue Bohn, Partner Director Program Management at Microsoft Corp. “Through the power of biometrics and AI in Jumio, Microsoft Azure B2C customers can verify the digital identities of consumers remotely in a fast and scalable manner.”

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