Killi, a global leader in consumer privacy, announced the integration of access to over 20,000 financial institutions into its product. The inclusion of core financial firms allows consumers to opt in and put their transaction data under their control for sale to research firms, hedge funds, advertisers, and others in five countries and be compensated in cash.
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“The current market for transactional data is powered by firms that collect data from credit cards and bank cards, and sell it without explicitly informing or compensating the consumer,” said Killi founder and CEO Neil Sweeney. Typically masked in the fine print, firms bait consumers by offering ‘points’ or ‘offers’ in exchange for financial information representing a fraction of the real value of the data. Killi continues to change this paradigm by providing consumers control and transparency on who is purchasing their data and providing them with direct compensation each time the data is acquired. Additionally, by putting explicit consent at the individual user level, Killi also removes privacy, fraud, and fidelity concerns for those that buy the data. Killi gives full transparency to both buyers and sellers. When purchasing data from Killi, you know exactly where this data is coming from and vice versa.
Killi is one of the only companies in the world that provides consumers with a share of the revenue derived from the sale of their data. “The multi-billion-dollar data market has continuously excluded the consumer, yet it continues to generate billions of dollars for corporations every year,” said Sweeney, “A solution to provide consumers with transparency regarding the use of their data and compensation represents the future of data.”
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