Combination of fund fiduciary scores and Magnifi’s natural language investment search simplifies due diligence, client and retirement plan line-up management.
Magnifi, a TIFIN Group company and the world’s first natural-language powered investment platform and Fi360, a Broadridge company specializing in fiduciary education and technology, announced the inclusion of the Fi360 Fiduciary Score® in Magnifi’s powerful semantic searching and screening platform.
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This integration gives advisors the ability to discover and use investment products while staying within the guardrails of fiduciary risk. Magnifi’s Discovery, Selector and Enhancer tools will now incorporate Fi360 scores to find and recommend best-fit products, in compliance with Reg BI requirements, as part of client and retirement plan management workflows.
“Magnifi’s powerful tools are delivering new ways for advisors and investors to leverage natural language and network effects to identify the right funds for their portfolios. We’re excited that the Fi360 Fiduciary Score® is now available as a criterion, playing an important role for those who want to include a fiduciary lens within Magnifi’s novel platform,” said John Faustino, Head of Fi360.
“The addition of Broadridge Fi360 Solutions’ fiduciary scores to the Magnifi platform enhances its utility for Advisors and self-directed investors alike. Advisors can easily discover and recommend lower risk opportunities for clients and prospects with the confidence of Fi360’s fiduciary framework. Given the continued volatility in markets and heightened investor interest in supporting ESG themes, investors will appreciate Magnifi’s elegance in helping manage risk and intent,” said Rick Hurwitz, CEO of Magnifi.
Magnifi is a financial search platform that is changing the way people shop for investments. The world’s first semantic search engine for finance, the platform helps financial advisors, portfolio managers, and everyday investors find, compare and act on investment options. In an era with thousands of ETFs, mutual funds, stocks, and model portfolios to choose from, Magnifi demystifies and simplifies investing, providing insights and information that save time and help investors make smarter decisions.
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