Mastercard partners with Circle K, Delaware North, Dunkin’ and White Castle to reimagine the consumer shopping journey
As merchants navigating the impacts of COVID-19 seek out enhanced technology for in-person engagement, Mastercard announced a new suite of frictionless solutions for retailers to reimagine their physical shopping experience. Applicable and adaptable to any retail environment – from restaurants to pharmacies – Mastercard’s Shop Anywhere and AI Powered Drive Through solutions deliver low touch, high engagement experiences for retailers and the end consumer.
“At White Castle, as a nearly 100-year-old family business guided by having a heart for hospitality, bringing technological empowerment to the drive thru is the next chapter in innovation for our industry”
Mastercard is deploying these new solutions with leading retailers and sport, entertainment and hospitality partners including Circle K, Delaware North, Dunkin’ and White Castle at a time where consumers are increasingly looking for touch-free ways to transact and interact in the physical setting. According to Mastercard’s Recovery Insights: Shift to Digital report, in-person shopping remains a draw, though consumers are seeking offerings that bridge the physical and digital to streamline the overall experience.
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“As retailers and consumers navigate through one of the most disruptive periods in modern history, it’s clear that traditional business operations will need to evolve quickly,” said Stephane Wyper, Senior Vice President, Retail Innovation, Mastercard. “We’re committed to supporting our retail partners as they look to meet the unforeseen challenges posed by this new normal and provide their customers with a more digitally enabled, touchless, and secure retail experience.”
Checkout Free Shopping
The Shop Anywhere platform, supported by AI and computer vision technology partner Accel Robotics, enables retailers to create simple, personalized shopping experiences in stores based on consumers’ needs and without compromising privacy.
The Shop Anywhere platform improves the speed of the shopper journey by eliminating existing points of friction through robust inventory and participating shopper analytics – offering consumers no wait, no checkout lines, and secure payments. Shop Anywhere can also give shoppers access to stores outside of normal opening hours if selected by the retailer, in addition to unique and exclusive merchandise.
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