Afterpay (ASX:APT), the leader in “Buy Now, Pay Later” payments, today announced that its in-store payment solution is now available in more stores across the United States. On the heels of its national launch last month, Afterpay is now rolling out in Lilly Pulitzer, Aritzia, Fabletics, bareMinerals, Crocs and Krewe retail stores.
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According to a recent survey, more than 75% of U.S. consumers report feeling comfortable with the new health and safety measures being placed in stores.1 Afterpay offers a secure and contactless payment solution, with the added convenience of four interest-free installment payments2 that allows consumers to immediately take their items home. With the holiday season underway, Afterpay gives consumers a flexible way to spend their own money by paying over time – whether that be in-store, online, or through a combination of the two with popular services such as buying online and picking up in the store.
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“We added Afterpay to our stores based on the excitement we were seeing from our customers and teams, many of whom have already used Afterpay online,” said Amy Montoya, Forever 21’s Director of Retail Operations. “Since launch, the enthusiasm has not disappointed and we’ve seen great success and strong business results. We’re happy to provide our customers with a fun and easy way to shop with us.”
Afterpay’s in-store payment solution is proving to deliver strong business benefits to its merchant partners, helping to generate new customers and driving sales. Since becoming available nationwide last month, more than 700k customers have added the Afterpay Card to their digital wallets, and the company’s weekly GMV generated by in-store purchases has increased by around 130% since launch in mid October.3
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