iPipeline – a leading provider of cloud-based software solutions for the life insurance and financial services industry – announced Pacific Life has selected its InsureSight case analytics, with Atidot’s predictive analytics models, to analyze the impact of product and pricing changes based on prior sales performance and industry data. The ability to predict future performance based on product selection, producer group, producer, location, demographic, and other critical factors will enable Pacific Life to adjust its product, pricing, or distribution strategy dynamically to optimize market penetration.
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Pacific Life has selected iPipeline’s InsureSight® case analytics, with Atidot’s predictive analytics models, to analyze the impact of product and pricing changes based on prior sales performance and industry data.
“Pacific Life is clearly stepping into the future of product design and pricing with the implementation of InsureSight case analytics and Atidot’s predictive analytics models. Based on the results, they will be able to optimize market penetration on demand,” said Larry Berran, CEO, iPipeline. “Our approach to predictive modeling is unique in that it leverages iPipeline’s independent channel data for competitive benchmarking, the most comprehensive and current private database in the industry. Insurers like Pacific Life can now gain newfound visibility and insights into the business it puts on the books and current market trends to drive their success and build market share.”
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“Insurers need to implement next-gen solutions that enable them to immediately understand buyer and market dynamics. We live in a volatile environment and buying preferences can change overnight. By using our predictive analytics models together with iPipeline’s case analytics, Pacific Life will gain deep insight into the competitive carrier landscape,” said Dror Katzav, CEO and Co-Founder, Atidot. “Given the fallout from COVID-19, this solution is one of the best ways to navigate in real-time the uncertainty in today’s selling environment.”
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