PDI, a global provider of ERP, Fuel Pricing, Logistics, and Marketing Cloud solutions for the convenience retail and petroleum wholesale industries acquired ZipLine, the industry leader for ACH payment and provider of mobile payment technology. ZipLine processes over six million transactions a month for retailers like Circle K, Cumberland Farms, Irving Oil, Giant Eagle (GetGo), and Spinx. This saved operators over $50 million last year in credit card fees that they were able to invest back into rewards and incentives for their consumers, resulting in greater customer loyalty. The acquisition strengthens the PDI Marketing Cloud Platform giving businesses everything they need in a loyalty solution, including customer engagement tools, offers, insights, and integrated digital payments.
.@pdisoftware acquires ZipLine, expanding its #loyalty offering by integrating private label debit and #mobilepayment technology.
The power of loyalty and payments is real
Bundling ZipLine’s private label debit and mobile payment application with the PDI Marketing Cloud Platform gives merchants added ability to increase the engagement of loyalty program members and drive more value to their brand. Convenience retailers using private label debit can create “sticky” customer relationships and incentivize members to make it their preferred choice. According to ZipLine’s Purchase Lift Model study, of those customers that join a private label debit loyalty program, a remarkable 83 percent became active users.
“Convenience retailers, wholesale petroleum providers, and grocers have longed for a solution that seamlessly brings together loyalty and digital payments,” said Brian Jefferson senior vice president and general manager, Retail, Marketing Cloud Solutions at PDI. “We’re excited to add ZipLine’s best-in-class ACH and mobile payment technology to deliver on this in a cost-effective, simple manner.”
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