Planful, leading financial planning and analysis (FP&A) cloud platform provider, wrapped up it’s Virtual Tour , capping a successful three-day program that brought FP&A professionals together, doubling attendance over last year’s in-person conference. The participation in the company’s virtual event reflects a heightened interest in Planful’s Continuous Planning vision, as businesses look for ways to upgrade financial planning and decision-making capabilities in the wake of the COVID-19 pandemic.
“It was excellent to hear customers, industry experts, and the Planful team share best practices and talk through solutions for these exceptionally challenging times,” said Grant Halloran, Planful CEO. “Business leaders are looking for paths to recovery in a transformed economic environment and FP&A teams are under pressure to provide more options and scenarios to the business.”
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The Virtual Tour also gave Planful customers an opportunity to hear from the company’s executive team. Over the past year, the company welcomed 11 new senior executives with deep expertise in planning and high growth, including Rowan Tonkin who joined as Senior Vice President of Marketing last October. “The Tour brought together the Planful community that we’ve been proud to support through this period, where they’ve relied heavily on shared insights and ideas to navigate a very suddenly different business landscape,” said Tonkin. Since the beginning of the pandemic, Planful has curated and shared key information about how FP&A leaders can lead the recovery and has hosted over a thousand planning professionals in virtual forums, such as weekly live Zoom roundtables, a FP&A Slack community, and this week’s Planful Virtual Tour.
The success of the Virtual Tour was fueled in part by FP&A teams that want to ensure their companies are never again caught off guard by a black swan event like COVID-19. The economic challenges underscore the importance of planning for the unknown, a theme Halloran addressed in his keynote speech, calling a state of preparedness “Being Planful.”
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