First-of-kind solution, available exclusively on the Oranj platform, brings portfolios built by independent fiduciary strategists — with no overlay fees — to advisors focused on meeting client needs in challenging times
Oranj, a software platform that helps financial advisors streamline portfolio management and client service, today announced that Playbook Portfolios will launch in the coming weeks. This new program, the first of its kind in the financial services industry, will provide easy access to portfolios built by independent third-party strategists. Playbook Portfolios available exclusively on the Oranj platform, will revolutionize investment management for financial advisors. The program creates a bridge between independent strategists and asset managers to deliver diversification, expertise and independence to investing without increasing costs for advisors and their clients.
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By bringing together independent strategists to build investment solutions from a diverse selection of asset manager funds and low-cost ETFs, Playbook Portfolios offers greater efficiency for advisors. In addition to diversity in investment selection for client portfolios, advisors have access to the expertise and insights of investment strategists on a single platform, and the confidence of independent, third party fiduciary portfolio construction. Plus, there are no overlay fees for the Playbook Portfolios program.
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“Playbook Portfolios provides a strong value for advisors who are looking to access investment management expertise without increasing the cost of investing for clients,” said David Lyon, founder and CEO of Oranj. “Now more than ever, advisors have the opportunity to utilize innovative investment solutions to keep their firms efficient and to meet their clients’ needs. Investors need their advisors to help them navigate financial decisions in these uncertain times. By freeing up advisors to spend more time with clients and less time constructing portfolios, Playbook Portfolios is designed to be an extension of the advisor’s team but without increased costs or overhead.”
“Playbook Portfolios is the first of its kind,” continued Lyon. “It is an important alternative for advisors compared to most turnkey asset management platforms and models currently in the marketplace. With other turnkey models, advisors may see some benefit but they will increase costs to their clients. Playbook Portfolios creates the best of both worlds to meet the needs of advisors and their clients.”
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HOW IT WORKS
Asset Managers – Industry-leading asset managers offer a diverse selection of funds and low-cost ETFs for inclusion in Playbook Portfolios
Independent Strategists – Working in a fiduciary capacity, independent third-party strategists build investment solutions from the available funds and ETFs
Oranj Marketplace – Playbook Portfolios are then added to the Oranj platform
Independent Advisors – Independent advisors gain no-cost access to Playbook Portfolios’ multi-manager investment solutions via the Oranj Marketplace
Clients – Enjoy more time with their advisor and fiduciary-built portfolios with no additional costs
