Judges name winners in Simon Business School student pricing competition utilizing Pricefx’s technology and use cases from customer Iron Mountain
Pricefx, the global leader in native cloud pricing software, announced the winners of the 2020 Simon Pricing Club Case Competition at the University of Rochester. As the leading sponsor of the event, Pricefx worked with the Simon Business School and customer Iron Mountain, the leading storage and information management services company, to produce a real-world business problem for student teams to solve using Pricefx pricing software. The judges from Pricefx, Iron Mountain and Simon Business School named the winners based on depth and quality of analysis, recommendations, visualization and presentation. Out of a field of 18 teams, the team comprised of Andy Lin, Milar Liu, Kaila Tan, Yuhen Xiong and Echo Zhong won the competition.
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“This experience gave us a chance to gain inspiration and fresh ideas from the next generation of pricing professionals and to further strengthen our relationship with Pricefx.”
“The business problem was interesting and also one of the most common pricing problems global companies face — finding a standardized pricing strategy when you have different price sensitivities in different regions,” said Varshini Jyothi, 2020 MBA candidate and President of the Pricing Club board. “Having sufficient data to understand the intricacies in each region and a tool to synthesize the data to identify clear patterns is crucial and Pricefx really made that possible by having different data synthesis options to help find the right solution.”
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“This competition was an excellent opportunity to practice and enhance my analytical skills not only in pricing analytics but also in data visualization,” said Jiangcheng Lin, a graduate student at Simon Business School who participated in the competition. “It was a good hands-on experience as we got a chance on work on software as well as see a real business problem. We learned how to use new software and used it to create data visualization. We discovered how different services could be affected by location and customer size. From this case competition, we learned new software to use and how to design the analytical work and how to set up the work division with a team.”
“We at Iron Mountain were excited about the level of interest and engagement from the Simon Pricing Club students on this competition,” said Kate Gladziszewski, Senior Manager, Pricing Strategy and Revenue Management at Iron Mountain and competition judge. “This experience gave us a chance to gain inspiration and fresh ideas from the next generation of pricing professionals and to further strengthen our relationship with Pricefx.”
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