Sensibill, the leading provider of everyday financial tools and SKU-level insights that drive personalization and help make financial wellness attainable for all, concluded 2020 with significant growth and development across the organization, including client wins, leadership additions and technology evolution.
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Sensibill continued to partner with community financial institutions, such as Metro Bank and Progress Bank, as well as large, tier one institutions like Chase. The team strengthened and developed new relationships with leading core and digital banking providers to help deploy and scale its digital receipt and expense management solution. As a result, Sensibill has rolled out its technology to over 60 million users across North America and the U.K. Now, consumers and businesses alike can proactively track and manage expenses, while financial institutions are leveraging SKU-level data from digital receipts to personalize offerings and deliver tailored insights designed to help customers make smarter financial decisions.
In addition to building its client roster, Sensibill also made significant technology updates in 2020. The company launched Receipt Extraction API, a machine learning-based solution that automates and streamlines the transcriptions of receipts, allowing businesses to deepen customer engagement and loyalty at scale. Receipt Extraction API combines Sensibill’s deep knowledge of SKU-level data and leading machine learning technology to deliver a solution that quickly extracts receipt data with accuracy. This solution is benefitting enterprise accounting firms, financial services companies like accounting software and PFM providers, and loyalty and reward-based organizations.
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Last year marked notable growth. Sensibill placed No. 65 out of 400 companies on the 2020 Report on Business ranking of Canada’s Top Growing Companies. Rankings were based on three-year revenue growth of annual operating revenue. Sensibill experienced a three-year growth of 800%. Such expansion led to several strategic key new hires, including Jennifer Lennox as VP of People, Rob Birring as VP of Customer Success, and Ivy Lee as VP of Marketing, as well as the appointment of Tom Shen as chair of the board. Danny Piangerelli also joined as CTO, bringing over 22 years of experience in software engineering, architecture and leadership, driving technology strategy and execution.
To support its team during this time, Sensibill launched an internal mental health initiative to ensure mental health and wellbeing remained a priority, including the introduction of virtual healthcare and therapy services. The company also held its second annual Mind Over Grind 5K event virtually to benefit the Centre of Addiction and Mental Health (CAMH), raising more than $10,000 to support CAMH’s clients, fund breakthrough research and educate the community about mental health.
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