LA Rams and SoFi Announce Partnership to Help Those in Need Achieve Financial Independence
The Los Angeles Rams and stadium naming rights partner SoFi, the digital personal finance company, are launching a 20-year partnership between the two organizations, with activations rooted in giving back to the city of Inglewood and addressing social injustices throughout the greater Los Angeles region. SoFi Stadium, the new sports and entertainment destination in Inglewood, CA built by Rams Owner/Chairman E. Stanley Kroenke, will open on Sunday, September 13 when the Rams host the Dallas Cowboys on NBC’s Sunday Night Football, which is presented by SoFi.
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SoFi will team up with the Rams to put its members and fans first, creating exciting promotions and digital activations that bring the SoFi Stadium experience to fans watching the game from home.
“From the beginning of our partnership with SoFi, it was evident we shared a commitment not only to innovation, but also to investing in our communities,” said Kevin Demoff, Rams COO. “As we get ready to kick off this historic year for the, SoFi and SoFi Stadium, we look forward to working with SoFi to help address critical needs in our community, including around increasing education equity by supporting City Year so more students can realize their full potential. While our new home will not truly be complete until our fans can join us there, SoFi and the Rams will continue to team up to deliver unique opportunities to bring our fans and their members ‘inside” SoFi Stadium and closer to Rams football.”
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To help realize SoFi’s ambition for people to achieve financial independence and get their money right, SoFi is investing in a community program with the Los Angeles Rams’ partner, City Year, to help students overcome financial and educational inequalities preventing advancement in low-to-middle income families.
“Since the announcement of the Los Angeles Rams moving to their new home at SoFi Stadium, the entire Los Angeles and Rams community have ignited a new wave of excitement across the city and state,” said Anthony Noto, CEO of SoFi. “We are proud to partner with the team and find a way to meaningfully impact the next generation of fans in the Inglewood community.”
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