Hedera Hashgraph’s HCS Allows for Real-Time Data Capture of Coupon Usage Across Multiple Parties in the Retail Ecosystem
The Coupon Bureau (TCB), a non-profit, industry managed coupon data exchange technology platform that works with many of the largest consumer product goods (CPG) manufacturers and others in the retail ecosystem, announced today that it is using the Hedera Consensus Service (HCS) from Hedera Hashgraph to provide a real-time, tamper-proof log for all coupon events on its platform. This will allow coupon providers, manufacturers, clearinghouses, and retailers the ability to validate in real-time when coupons are registered and redeemed on the platform, without having to trust any single party.
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“The Coupon Bureau is doing important work to provide the industry with connectivity to a shared database that will house all distributed, serialized coupons available for redemption,” said Brandi Johnson, CEO of The Coupon Bureau. “TCB’s platform will enable real time validated, retailer agnostic manufacturer coupons to support smarter and more strategic campaigns, mitigate fraud, and simplify the redemption and reconciliation processes. TCB’s offering will support all stakeholders in the coupon ecosystem while maintaining their current business models and enabling growth. We are thrilled to integrate the capabilities of the Hedera platform.”
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The Coupon Bureau, whose advisory committee includes members from Target, General Mills, and GS1, works with leading CPG manufacturers coupon issuing brands, as well as with accelerators that provide access to point-of-sale systems at leading retailers that represent almost 70% of the US retail market. The Coupon Bureau aims to have a connected retail store within 5 miles of any consumer inside the Continental United States within 12 months of deployment of its system.
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