TradingFront, working with Interactive Brokers, announced today the launch of an integrated white-label advisor and client platform to power the growth of the RIA industry.
As a result of this partnership, TradingFront will leverage its deep roots in the RIA industry, technological expertise, and understanding of advisors’ day-to-day needs to launch a comprehensive advisor platform integrated with Interactive Brokers’ high-quality execution, trading infrastructure and custodial capabilities, providing RIAs with a superior technology experience integrated directly into a world-class custody platform.
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TradingFront was founded by experienced RIA executives and technologists steeped in the RIA business model and has developed a technology vision for today’s modern advisor. “We see the challenges and business disruption issues occurring for RIAs from the looming custodian consolidation in the industry, along with mounting complexity and costs of technology integration,” said Yang Xu, founder of TradingFront. “Advisors today need an efficient, digital platform to engage their clients and prospects, while driving productivity from a unified tech stack built directly into a custodian that doesn’t compete with them.”
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As the consolidation of custodians and their growing economic challenges continue to disrupt the industry, large numbers of advisors are growing dissatisfied with their options and are looking for a secure, low-cost technology alternative, as custodians increasingly ramp up costs and new pricing schemes to make up for the lack of cash interest and commission revenues.
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