Viola FinTech Adds $5 Million to EasyKnock’s Series B, Enabling Consumers Access to $6 Trillion in Trapped Equity

Investment rounds out EasyKnock’s funding bringing Series B total to $25 million(Viola FinTech)

EasyKnock, the first institutionalized residential sale-leaseback company, announced that Viola FinTech has joined its Series B funding round with a $5 million investment, bringing the total to $25 million. With this investment, Viola FinTech demonstrates its regard for EasyKnock’s operational excellence and technological acumen.

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“Viola’s investment is further testament that traditional real estate and homeownership is in the midst of a dramatic transformation”

Viola’s enthusiasm to invest in PropTech is driven by its impact on the digital transformation of real estate transactions. While the industry has made significant progress moving from traditional models to online, there are opportunities to continue streamlining and the opportunity to access capital. Areas such as financing, investing and ancillary services have also remained complicated and largely stagnant over the past several decades. EasyKnock is changing that and laying the groundwork for consumers to take advantage of the $6 trillion of trapped equity in the United States.

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“One of the greatest promises of PropTech is that it enables not only digital transformation of the real estate transaction but more importantly liquidity in a very illiquid sector,” said Tomer Michaeli, General Partner, Viola FinTech. “EasyKnock provides exactly these two benefits, enabling cash strapped consumers to unlock the cash from their most valuable asset – their home, thus providing them an essential financial flexibility, which is critical especially in this time of unprecedented uncertainty.”

“Viola’s investment is further testament that traditional real estate and homeownership is in the midst of a dramatic transformation,” said Jarred Kessler, CEO of EasyKnock. “Tomer and his team understand that processes of the past are dated and consumers should have more options at their fingertips. They recognize we’re moving in a direction of financial freedom and flexibility. We are delighted to have them aboard for this journey.”

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