“We plan to use the additional credit facility to serve even more customers, enabling them to access the essential items they need,” said Rajesh Rao, Chief Financial Officer and Chief Risk Officer. “West Creek’s focus on machine learning-driven credit decisioning, frictionless user experience, and world-class customer support enhances the way our customers finance essential purchases. An additional funding capacity will go a long way toward expanding our reach and allowing us to continue our growth trajectory.”
Founded in 2014, West Creek is a point-of-sale financing fintech platform that leverages technology and machine learning to help consumers make life-essential purchases. West Creek partners with over thousands of retailers nationwide to help customers in purchasing essential items, including furniture, mattresses, appliances, tires, and HVAC systems.
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