Yardline Capital Corp. (“Yardline”), a provider of growth capital and business optimization tools for e-commerce sellers, today announced its launch with backing from Thras.io, Inc. (“Thrasio”), the largest acquirer of Amazon businesses and one of the top 25 sellers on Amazon. Yardline brings industry-leading expertise and technology to provide a range of financing solutions and insights across multiple marketplace platforms to improve operational efficiency for its clients – helping them to work smarter and grow faster.
Yardline was co-founded by Ari Horowitz, former SVP, Strategic Partnerships and Corporate Development for Thrasio, and Tomo Matsuo, former SVP, Lending Solutions, for the Blackstone-backed Paysafe Group. Horowitz is an entrepreneurial dealmaker who evaluated hundreds of Amazon sellers while at Thrasio and recognized that capital constraints were limiting business owners from making opportunistic investments in inventory and marketing. Teaming up with Matsuo, whose leadership in global lending and payments has been instrumental in securing more than $2 billion to over 35,000 SMBs, enables Yardline with the expertise to be a fast mover to tackle the primary pain point for e-commerce sellers.
“We developed proprietary expertise for analyzing e-commerce businesses and high-octane optimization strategies for accelerating their growth,” noted Horowitz. “We’re excited to have Thrasio as our strategic partner to offer a truly differentiated approach in this space.”
The financial services provided by Yardline enable e-commerce sellers to stock up on inventory, accelerate marketing, and invest in new product launches. Yardline clients complete the proprietary Yardline 50 Business Assessment (Y50BA). Following the Y50BA, clients are assigned a Yardline Coach who connects e-commerce experts to provide in-depth consultations to fix problems, help tackle operational issues, and identify strategic marketing tactics to expedite growth and increase profitability.
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”Brick-and-mortar lenders have been trying to solve the e-commerce riddle for years,” added Matsuo. “Bundling growth capital with optimization tools is exactly what e-commerce entrepreneurs are looking for in this constantly changing and rapidly expanding market.”
E-commerce growth has exploded over the past year, and the growth trajectory is estimated to have accelerated by five years largely driven by the COVID-19 pandemic. Year-over-year e-commerce growth for Q2 2020 was up 44.5%, amplifying the need for fast, unsecured capital bundled with expertise to manage the growth.
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