TradeUP, the commission-free stock trading platform, announced that it is expanding its cash bonus program to a tiered structure, increasing the highest cash bonus possible from $50 to $200. The tiered promotion effectively lowers the threshold for qualification from a $3,000 deposit to just $1,000. Specifically, clients with an initial qualifying deposit of $1000 or more are able to claim cash bonuses worth up to $200. Moreover, clients who transfer their accounts from other brokerages may receive a reimbursement for any transfer fees up to $200. The offer is available immediately and ends on June 30, 2020.
“We modified the reward scheme from a single and fixed-rate bonus to a multi-tiered structure in an effort to thank more clients,” said Ryan Song, director of TradeUP, “Being customer-oriented means we always hope to interact with our clients and show our appreciation for their loyalty and support.”
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Launched in January, TradeUP is a zero-commission trading platform for U.S stocks, ETFs and options. It also made headlines by offering local access to Hong Kong stock trading with competitive fees. Available both through its mobile app and web platform, TradeUP continues to enhance its operational capability and user experience by performing updates on a biweekly basis.
“Rather than taking a minimalist approach that only incorporates minimalist graphics and limited analytical tools, we believe ease of use is achieved through three steps: investigate client preferences, tailor strategies to user expectations, and meet those expectations through technological innovation. TradeUP’s customers enjoy an intuitive interface and easy trading process because we seamlessly incorporated essential information and tools to our app without crowing the navigation bar,” Song added.
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