HSBC Achieves 15% Uplift in Monthly Card Spend Using FICO’s AI-Powered Optimization
The project saw a 15% uplift in monthly spend by customers on their cards, as well as improvements in active card use and share of wallet, without increasing bad debt. HSBC has won a 2024 FICO Decisions Award for AI, Machine Learning and Optimization. Highlights: HSBC is using FICO Platform......