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Hyper-personalization in Banking: The Tech Journey to Serving a Segment of One
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Hyper-personalization in Banking: The Tech Journey to Serving a Segment of One

Zur Yahalom
Today’s customers expect every brand, regardless of industry, to tailor products and offers not just to people like them, but to them specifically. Welcome to the era of hyper-personalization. While traditional personalization relies on demographic data to tailor products to customer segments, hyper-personalization leverages real-time data to create customized offers......
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